Kaizen / What we do
The deliverables
Season Fill is one program with four phases. This is what actually gets built, who owns it at the end, and how the ninety days run.
The audit
Nothing gets built before the picture is real. Delivered as one document and one call.
- Twelve months of revenue and utilisation, month by month, with the week your season turns
- The off-season gap priced at your own bay rate, per month and per year
- Winter to winter retention: how many of last season's customers came back
- An inventory of what you sell that survives April, and what does not
- A go or no-go recommendation, including no
The products
Things that get bought in season and honoured out of it, priced so they hold up while the courses are open.
- League formats: schedule, pricing, capacity and the rules that keep bays turning
- Membership or credit structures billed monthly instead of per visit
- Corporate, party and event packages with a booking flow behind them
- Junior and coaching programs built around the school break
- Landing pages and booking flows on your domain, which you keep
- Creative: photo direction and the ad copy that goes with each product
The demand engine
The phase that moves the number. Everything here is measured in committed revenue.
- In-venue conversion: staff scripts, bay-side prompts, and the ask at checkout
- Email and SMS to your existing customer list, with documented consent
- Local paid social and search, geo-tight, aimed at one product at a time
- Speed-to-lead follow-up so an enquiry gets an answer in minutes
- Referral and bring-a-guest mechanics built into the league and membership offers
The handoff
The point is revenue that keeps arriving after we stop, from accounts you own.
- Renewal and rebooking cadence, automated in your own tools
- A reactivation sequence that runs through the quiet months without anyone driving it
- Every asset, list, pixel and automation transferred to your accounts
- A written 90 day review: what worked, what did not, what we would do next
The weekly report
Four lines,
every Monday
Everything we do reports into the same four numbers. If the first one is not moving, the other three do not matter and we will say so rather than pad the deck.
How it runs
What the ninety days feel like
No account manager, no monthly deck full of screenshots. This is the actual shape of the engagement, week to week.
Kickoff and access
One call to hand over booking data and account access. The audit comes back inside ten days, not after a discovery phase that bills for a month.
One page, four numbers
A short written report and a twenty minute call. If something is not working, it says so in the report, in writing, that week.
One person, no handoffs
The operator who sold it does the work. Nobody junior takes over in week three and there is no ticket queue between you and the person building your campaigns.
Mid-point review
Halfway, we put committed revenue against the target and change the plan if the numbers say so. Nothing sits broken waiting for day 90.
Everything in your accounts
Assets, lists, pixels and automations live in accounts you own from the first week, so the handoff is a conversation rather than a migration.
A decision, not a renewal
Ninety days ends with a written review and an open choice. No auto-renew, no twelve month lock, no cancellation window to remember.